How to navigate Black Friday and the busy Q4 period

What’s inside?

Before Black Friday: what is the right strategy for you?

• Is Black Friday the right option for your brand?
• 5 reasons why Black Friday is a great opportunity for your e-commerce brand
• 5 reasons why you may need to be more cautious when taking part in Black Friday
• Your Q3 preparations for the most profitable Q4
• Preparing your website for Q4 (plus checklist)
• Your advertising and discount strategy
• Preparing your stock for peak season

During Black Friday: what to do on the day itself

• Organizing your team for a smooth Black Friday experience
• Wellbeing tips for you and your team

After Black Friday: ensuring a smooth post-purchase experience

• 7 top tips to turn first time buyers into loyal customers this Black Friday 2023
• Returns management for e-commerce success: strategies for peak season 2023

Bonus content:

• How to make your Back Friday event sustainable